With the integration of Reactive Reality’s AR-based solution PICTOFiT, Hugo Boss customers can now create personalized mannequins that match their exact body measurements, then browse products and try on different combinations in a virtual dressing room. PICTOFiT also depicts the intricacies within an outfit, allowing customers to do things like tuck in a shirt, see the level of transparency of an item of clothing or test out how items look layered on top of one another.
Virtual try-on technology is fast becoming an ecommerce mainstay as retailers look to better serve customers and reduce returns, which weigh heavily on profits. A host of other retailers have rolled out virtual try-on solutions recently, including:
- Amazon, which just debuted AR try-on for shoes on its site;
- Walmart, which has rolled out augmented reality tech for everything from optical products to furniture; and
- Gap, which went so far as to acquire its own virtual try-on tech, Drapr.