virtual try-on

As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience

As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT and Perplexity, there’s been a growing sense…

Meta Debuts Customizable AI Agent to Help Brands Close the Sale

In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms, Meta has unveiled a…

Warby Parker Sunsets the Offering that Made its Name — Home Try-On

When Warby Parker first debuted in 2010, the DTC brand upended the eyewear market with its home try-on offering, which allowed customers…

Google Brings Advanced AI Capabilities to Search, Including Virtual Try-On, Agentic Checkout

Shopping is one of the primary tasks for which people use Google; in fact, people shop across Google properties 1 billion times…

Ulta Saddles up with Beyoncé for Beauty Looks, Experiences Inspired by the Cowboy Carter Tour

Concert season is in full swing and Ulta Beauty is getting in on the action as the official beauty retail partner of…

Google Adds New Vision Match, Try-On Capabilities to Shopping Experience

By tapping into its Shopping Graph, Google’s dataset of 45+ billion listings of products for sale across the web, the company is…

How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns

There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in life but death and…

How QR Codes Modernize Holiday Shopping Experiences

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping…

Reimagining Retail: Where Online Meets the High Street

Embracing the Evolution In an era when digital convenience often reigns supreme, physical stores face the challenge of declining foot traffic. Despite…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Eyebuydirect Establishes First Physical Location in California’s Orange County

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses….

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping…

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