Listen Now: How Google Is Redefining the Shopping JourneyÂ
Google is not a retailer or even a marketplace, but it has played a central role in online…
Features November 26
Latest In: virtual try-on
As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience
As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT and Perplexity, there’s…
Features October 16
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
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Holiday Has a Way of Finding the Cracks
Peak season has a way of exposing the store workarounds retailers tolerate all year. This holiday, the real test of store technology is whether it gives associates more ways to…
September 14
Warby Parker Sunsets the Offering that Made its Name — Home Try-On
When Warby Parker first debuted in 2010, the DTC brand upended the eyewear market with its home try-on…
News August 8
Google Brings Advanced AI Capabilities to Search, Including Virtual Try-On, Agentic Checkout
Shopping is one of the primary tasks for which people use Google; in fact, people shop across Google…
News May 21
Ulta Saddles up with Beyoncé for Beauty Looks, Experiences Inspired by the Cowboy Carter Tour
Concert season is in full swing and Ulta Beauty is getting in on the action as the official…
News April 25
Google Adds New Vision Match, Try-On Capabilities to Shopping Experience
By tapping into its Shopping Graph, Google’s dataset of 45+ billion listings of products for sale across the…
News March 5
How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns
There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in…
Features January 24
How QR Codes Modernize Holiday Shopping Experiences
1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on…
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