virtual try-on

Google Adds New Vision Match, Try-On Capabilities to Shopping Experience

By tapping into its Shopping Graph, Google’s dataset of 45+ billion listings of products for sale across the web, the company is…

How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns

There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in life but death and…

How QR Codes Modernize Holiday Shopping Experiences

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping…

Reimagining Retail: Where Online Meets the High Street

Embracing the Evolution In an era when digital convenience often reigns supreme, physical stores face the challenge of declining foot traffic. Despite…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Eyebuydirect Establishes First Physical Location in California’s Orange County

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses….

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping…

Walmart Adds Subscription Service for Everyday Essentials

Walmart is continuing its encroachment onto Amazon’s turf with the addition of a new subscription service for repeat purchases, similar to Amazon’s…

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15…

Amazon Teams up with Hexa to Help Sellers Create 3D, AR Content

Amazon has inked a deal to give its sellers access to the 3D visualization platform Hexa, which will help merchants easily create…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK…

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virtual try-on

Google Adds New Vision Match, Try-On Capabilities to Shopping Experience

How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns

How QR Codes Modernize Holiday Shopping Experiences

Reimagining Retail: Where Online Meets the High Street

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Eyebuydirect Establishes First Physical Location in California’s Orange County

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Walmart Adds Subscription Service for Everyday Essentials

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Amazon Teams up with Hexa to Help Sellers Create 3D, AR Content

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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