Hugo Boss

Preparing for a Very Generative AI Holiday Shopping Season

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer…

Bluestar Alliance Buys Scotch & Soda’s U.S. Business

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda…

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK…

Hugo Boss to Roll Out RFID Solution Chainwide

Seeking to improve merchandise availability and supply chain visibility, Hugo Boss will deploy the Nedap iD Cloud platform chainwide. The premium apparel…

Hugo Boss Taps Tommy Hilfiger Exec For CEO Spot

Daniel Grieder has stepped down from his post as CEO of Tommy Hilfiger Global & PVH Europe to take on the CEO…

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