Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Image of the Sweaty Betty logo on a front gate
Photo credit: Electric Egg Ltd. -

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone.

Sweaty Betty’s apparel and accessories are sold in-store, online and through various wholesale partners. With NewStore, the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

Additionally, the adoption of mobile POS empowers associates to “provide exceptional service and enhance the overall customer experience,” according to Jessica Coleman, Omnichannel Product Owner at Sweaty Betty in a statement. Associates can respond swiftly to customer needs during peak shopping hours, reduce wait times and streamline the overall checkout experience. Associates can also quickly access the data they need through the platform to provide personalized, high-touch service at scale. Over the next few months, Sweaty Betty will roll out additional omnichannel features that allow employees to better guide shoppers and create more meaningful relationships.

Video credit: NewStore

The NewStore rollout also lays the groundwork for a broader organizational transformation. Simon Pakenham-Walsh, CTO of Sweaty Betty shared in a press statement that NewStore “does not carry the complex technical debt of the industry’s legacy solutions.” He added that the NewStore vision and technology aligns with Sweaty Betty’s broader strategy of having an “extensible, modern and API-first technology stack.”


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