Footwear and accessories brand Kurt Geiger has rolled out the mobile-based NewStore Omnichannel POS across more than 70 stores in the U.S. and UK. The deployment, which also encompasses Kurt Geiger’s Carvela brand, enables store associates to not only complete purchases but also to provide endless aisle, ship-to-store, BOPIS and BORIS transactions using only an iPhone or iPad device anywhere in the store.
The POS implementation supports Kurt Geiger’s growing brick-and-mortar footprint in the U.S., a market the brand entered just two years ago as an ecommerce pure-play brand. All Kurt Geiger physical stores in the U.S. have been powered by the NewStore platform since they began operations, and the brand will next expand the deployment to its two stores within iconic British retailers Harrods and Selfridges in London.
“As we expand globally, it’s essential to have a retail platform that meets the needs of today’s shoppers and supports our long-term growth. Our previous systems simply weren’t built for that,” said Gareth Rees-John, CDO at Kurt Geiger in a statement. “With NewStore, we’ve moved to a more agile, digitally native point-of-sale that allows us to innovate faster, empower our store teams and stay ahead of the latest industry trends.”
“With multiple brands and store formats across two regions, Kurt Geiger’s rollout is a great example of how the NewStore platform makes it simple for retailers to scale their business globally while maintaining a consistent brand experience,” said Michael DeSimone, CEO of NewStore in a statement. “By consolidating systems and standardizing operations, they now have the agility to grow faster, adapt quicker and serve customers more consistently no matter where they shop.”
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The deployment was supported by AbsoluteLabs, a NewStore-certified systems integrator.
