personalized shopping

H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., including new…

Chico’s Taps the Power of Personal Connections to Virtually Connect Associates and Shoppers

When women’s apparel retailer Chico’s first sought to modernize its retail experience, the goal was to offer customers a more robust, personalized…

Study: Better Personalization Can Entice 44% Of Shoppers To Switch Brands

Marketers are sold on the benefits of personalization: 88% say they have seen an increase in business from using personalization tactics. The…

Forever 21 Unveils New App Experience

Forever 21 has both unveiled a new Android app and updated its existing iPhone app, in a move designed to build its…

Macy’s Adds Personal Stylist Service

Macy’s is expanding its shopping experience with the launch of the My Stylist@Macy’s appointment service at 135 select Macy’s stores nationwide. The…

Niemann Foods Engages In-Store Shoppers With Personalized App Experiences

Niemann Foods, a grocer operating under the County Market brand, has implemented the Shopper Engagement platform from locations analytics provider Birdzi. Currently…

RetailMeNot Acquires Pickie

Digital coupon marketplace RetailMeNot has acquired Pickie, a personalized shopping application provider for fashion, beauty and home goods. Financial terms of the…

Cisco Study Addresses Consumers’ Desire For Self-Service

The majority of worldwide consumers are open to self-service shopping experiences and virtual customer service, according to the Cisco Customer Experience Report…

PivotLink Introduces Marketing Optimization Solution

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps…