PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps B2C marketers improve marketing results through customer behavior, targeting and personalized shopping experiences. The announcement was made at this year’s NRF BIG Show.
The marketing optimization solution is designed to help:
- Engage the right customers;
- Drive action with relevant offers;
- Focus on highest-performing programs and marketing channels; and
- Achieve end-to-end marketing automation.
“Nothing is more important to marketers’ success than staying relevant to shoppers, creating compelling reasons to engage with your brand, and integrating their experience across channels like email, display, social media and search,” according to Joe Dalton, CMO of PivotLink.