National Retail Federation

Retail Store Tours Expands into 25 New Markets

Retail Store Tours will launch an updated platform on Nov. 3, 2022 that will feature 25 new markets. The platform will support…

Survey: 87% of Consumers Doubt Influencers Use Products They Promote

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista….

NRF: For Every $1B in Sales, Retailers Incur $166M in Returns

Approximately 16.6% of all U.S. retail sales in 2021, or $761 billion in merchandise, will be returned this year, according to a…

How IKEA and Grove Collaborative Help Consumers Act on Their Sustainable Intentions

Over the last few years, sustainability has become increasingly important to consumers. But as is often the case, shoppers’ actual actions still…

NRF: Holiday Season on Track to Beat Original Forecast; Growth Could Reach 11.5% over 2020

Despite supply chain disruptions, inflation and the new COVID-19 Omicron variant, the National Retail Federation is now saying that 2021 holiday sales…

Don’t be Scared: Halloween Spending to Reach Record Highs

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion this year, according to the National Retail…

Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity surrounding school reopenings, combined…