marketing automation

Zaius Debuts Data-Powered Marketing Assistant

Zaius, a CRM platform provider, has launched Zam, a data science-powered marketing assistant. The tool combines the shopper visibility of a customer…

The Ole Bull Co. Integrates CRM With Email, Adds $20,000 In Revenue

As a small business of only six employees, men’s lifestyle e-Commerce brand The Ole Bull Co. had three goals: Eliminate the manual…

BCBGMaxAzria Maximizes Email Performance With Personalization And Automation

With a thriving, 25-year history, BCBGMaxAzria has made its mark in the fashion and retail worlds by creating high-quality apparel and accessories…

Iterable Raises $1.2 Million In Seed Funding

Iterable, a provider of email marketing automation solutions for e-Commerce companies, has raised $1.2 million in seed funding. The financing round was…

PivotLink Introduces Marketing Optimization Solution

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps…

Oracle Acquires Eloqua In $871 Million Deal

Oracle announced today that it will acquire Eloqua, Inc. for approximately $871 million, or $23.50 per share. Eloqua is a provider of…

Calls Answered In Under 60 Seconds Generate More Purchases

Though merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend a brand, some companies…

Social Sharing’s Impact on Customer Experience Examined in New Strategy Guide

Tactics like “Share Within Your Network (SWYN)” have emerged as critical success factors for reaching and communicating with customers. A new special…