Niemann Foods, a grocer operating under the County Market brand, has implemented the Shopper Engagement platform from locations analytics provider Birdzi. Currently deployed in eight County Market stores, the platform is integrated into the grocer’s mobile app and paired with iBeacon technology placed throughout the store to provide shoppers with personalized services and offers. Niemann Foods plans to roll out the solution to all 45 of its locations in Iowa, Illinois and Missouri by Q2 2015.
Since implementing Birdzi, Niemann Foods has reported several thousand downloads of the County Market mobile app, which is available for iOS and Android devices. Recent data from Niemann shows “higher-than-industry-average” mobile app retention rates and in-store shopper engagement, according to a company statement.
“From day one, the Birdzi team has also provided us with an attention to detail and responsiveness that is second to none,” said Ron Cook, VP and Director of Marketing at Niemann Foods. “Birdzi has provided us with more than just a mobile app. We now have a complete target marketing solution that our customers have fully embraced as part of their shopping experience in our County Market stores.”
Niemann Foods also utilizes the Shopper Engagement platform to support its loyalty program, create and manage campaigns designed to grow shopper value, promote products and categories and maximize shopper traffic through the store.