path to purchase

Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding…

Amazon to Share Shopper Insights from its Grocery Stores with Brands

Amazon has rolled out a new store-based analytics service that will give brands insights into how their products are discovered, considered and…

Sensormatic Solutions and Unacast Partner to Help Retailers Track the Entire Path to Purchase

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to…

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which…

Retailers Falling Behind In Path-To-Purchase Analytics

Though the first wave of P2P Analytics was born in the CPG/Retail space, retailers and consumer products groups now find themselves falling…

The Fractional Ownership Of Everything

The “modern” consumer is rethinking the value of ownership. Over the last several years they’ve come to realize that the sharing of…

How To Take Advantage Of The Super Bowl TV Rush: Three Tips For Brands And Retailers

As February approaches, Super Bowl season is in full effect as teams, fans and brands prepare for the big day. While the…

Two Tap Service Connects U.S. Retailers With Global Consumers

Two Tap has launched Two Tap Crossborder, an automated service designed to enable U.S. retailers to sell products to foreign shoppers more…

67% Of U.S. Consumers Visit Stores After Researching On Mobile

Although shoppers can now use mobile devices to connect with and purchase from retailers, two out of three U.S. shoppers say they…

75% Of Shoppers Say Brick-And-Mortar Personalization Continues To Fall Short

As retailers strive to understand the consumer throughout the path to purchase, they are putting in more effort to personalize their offerings…

UPS: ‘Flex Shoppers’ Continue To Control Shopping Climate

Today’s shoppers now expect to be able to shift from one channel and device to the next at any time, especially with…

Moxie Web Self-Service Delivers Relevant Content Across All Devices

When consumers access a customer service channel, they crave relevant information that will guide them to the right purchase, regardless of the…

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