L’Occitane

L’Occitane Files for Chapter 11, Will Close 23 U.S. Stores

L’Occitane has filed for Chapter 11 bankruptcy and will close at least 23 of its 166 U.S. stores, according to court papers….

L’Occitane Purchases ELEMIS To Expand Skincare Offerings

L’Occitane will acquire ELEMIS, a UK-based beauty and skincare producer, for a maximum consideration of $900 million. The deal will strengthen L’Occitane’s omnichannel…

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight…

L’Occitane UK Boosts Mobile Conversions 159% With Personalized Product Displays

L’OCCITANE en Provence is leveraging personalization across its 50 e-Commerce sites operating worldwide to deliver an experience on par with brick-and-mortar shopping….

L’Occitane Goes Mobile With Curated Retail Truck

Retailers are flexing their creativity in pursuit of the ultimate experiential shopping format. To this end L’Occitane has launched the L’Occi truck,…

House of Fraser, L’Occitane Tap HP For New In-Store POS System

Department store company House of Fraser and cosmetics brand L’Occitane have both upgraded their point-of-sale systems to HP ElitePOS. The retailers aim…

L’Occitane Boosts Global Digital Presence With Unified Commerce

Cosmetics brand L’OCCITANE Group is expanding its digital presence and creating more personalized shopping experiences with a new unified commerce solution. The…

ROI Of AI: 5 Ways Retailers Are Embracing The Innovation

“Artificial Intelligence (AI)” is being touted as one of the newest, most promising business technologies of the 21st century — even though…

UX Analytics Drive L’Occitane Mobile Sales Boost

Enhancing the user experience (UX) is a common challenge for brands and retailers, especially as consumers continue to shift towards mobile and…

L’Occitane Supports Rapid Expansion With Yourcegid Retail

With more than 2,500 stores in 100 countries, L’Occitane generates more than $1.4 billion dollars in sales outside of France, its country…

11 Retailers Win Customer Engagement Awards

There is no question that the customer is now in charge of the shopping experience. Retailers are working to meet the needs…

L’Occitane Increases Conversions 37% With Personalization

As more retailers cite online comparison shopping as an ongoing threat, effective promotions and marketing strategies that combat this challenge are becoming…