live shopping

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously…

Dior to Offer Beauty Customers Live Virtual Consultations

Parfums Christian Dior, the perfumery and cosmetics division of LVMH Group’s Christian Dior, has debuted a live online consultation service for its…

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. But…

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. While it continues to have…

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that will feature interactive live…

Simon and Shop Premium Outlets Team Up with Tmall for Livestream Events Linked to 11.11 Festival

Simon and Shop Premium Outlets (SPO) are partnering with Alibaba Group’s Tmall Global to launch a series of live shopping events in…

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