highstreet collective

HighStreet Collective Names Chief Customer Officer

Retail industry consultancy HighStreet Collective has selected Carolyn O’Brien as its new Chief Customer Officer. She joins Ed King, Chief Experience Officer,…

Thinking Retail: Ruminations From A Walk In Williamsburg

Photo: Space Ninety 8 by Urban Outfitters We at HighStreet had the pleasure of hosting a group of Aptos clients on a…

Exclusive Q&A: With In-Store Innovation, Everything Old Is New Again

Those who want to blame Amazon for all of brick-and-mortar retail’s troubles should actually look a bit further back in history, says…

Building Blocks For Toys ‘R’ Us 2.0: Experiential Retail, Smaller Stores, Laser Focus On Kids

As Tru Kids Brands rises from the ashes of Toys ‘R’ Us, the revived retailer will enter an industry that has moved on since…

Living Retail Lab Will Test Shopping Technology In A Real-World Setting

HighStreet Collective has launched the Living Retail Lab inside Citizen Supply, a “maker’s market” in Atlanta’s trendy Ponce City Market. The Lab…

The Vision Of Retail 2020: On-Track Or Off-The-Tracks?

It’s nearly here folks! We’re spiraling towards 2020, where the rubber meets the road on whether our many prolific pontifications of the…

What Do Shoppers Really Want From In-Store Technology?

Technology can certainly enhance the in-store experience, but only if it solves a specific customer problem or streamlines the shopper journey. Retailers…

Exclusive Q&A: ‘Experience Is The Way Forward In Retail Stores’

You won’t find two more passionate advocates for experiential retail than Laura Davis-Taylor and Ed King, the co-founders of The HighStreet Collective….