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What Do Shoppers Really Want From In-Store Technology?

What Do Shoppers Really Want From In-Store Technology?

Technology can certainly enhance the in-store experience, but only if it solves a specific customer problem or streamlines the shopper journey. Retailers seeking guidance about which in-store technologies to invest in — and which ones shoppers aren’t quite ready to embrace this holiday season — can find answers in the Q4 Retail Innovation Radar Report from HighStreet Collective.

“Shoppers’ digital expectations are rising quickly, and this holiday season shoppers are going to demand more from retailers than ever before,” said Ed King, Co-Founder and Shopper Behavior Expert at HighStreet in a statement. “The real question is how retailers can take the best of tech and the best of human interaction and deliver a friction-lessening and delight-inducing retail experience.”

The Q3 Report from HighStreet revealed that in-store shoppers place a high value on mobile technologies and solutions that make checkout processes simpler and faster. Somewhat surprisingly, personalization is ranked lower. While retailers are gathering the data they need to support these initiatives, they have not yet found effective ways to translate the data into store-level interactions.

HighStreet will offer a webinar that provides a “sneak peek” at the Q4 report at 12 p.m. Eastern on Nov. 8, 2018. Sanjay Gidwani, a former retail CEO and holiday shopping expert, will be a guest speaker. “As a fellow retailer, I understand the immense holiday pressures retailers are under,” said Gidwani. “It’s a critical time for retailers to attract, delight and delivery great experiences. The examples and information in the webinar will provide an excellent road map for attendees.”

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