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Messaging Mavens: The Utility Of Chatbots Across Demographics

We’ve come a long way since the days of AIM and SmarterChild. The world of chatbots is emerging and fast-moving, with players…

Elevated Offers: Enhancing Couponing For The Technology Era

In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely offers. As new and…

4 Social Media Tips For Back-To-School Marketing Campaigns

Picture this: It’s mid-June and eager students sit in a stuffy classroom, counting silently until the school bell rings. No sooner does…

Belk Draws 1.1 Million Sweepstakes Entries With Santa Baby Campaign

During the 2014 holiday season, southern lifestyle retailer Belk held the Santa Baby Sweepstakes, which was designed to spread holiday cheer and…

Belk Spreads Holiday Cheer With Santa Baby Sweepstakes

Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales during the holiday season,…

The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns

As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact with consumers across channels…

Chico’s Embraces Social Media To Raise $25,000 For Breast Health Awareness

Chico’s FAS and its family of brands — Chico’s, White House Black Market, Soma and Boston Proper — have developed a set…

Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld

With the college football season underway, many consumers like to spend their weekends watching games and eating their favorite foods. During this…

Data, Omnichannel And Engagement: 3 Terms That Work Together To Drive Loyalty

Equipped with smartphones, mobile apps, email and numerous social accounts, the connected consumer is more accessible than ever. Though these platforms help…

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