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Study: Mobile App Transactions Jump 64% Globally In 2017

It’s clear mobile has continued to gain enormous traction in 2017, especially after the Thanksgiving weekend, with more than one third of…

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without…

Machine Learning Solution Optimizes Google Shopping Campaigns

Criteo has introduced a new search solution following beta tests with leading retailers including Revolve Clothing, Teleflora and Camping World. The automated,…

In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority

As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased from at least one…

Criteo To Acquire HookLogic For $250 Million

Advertising technology solutions provider Criteo is acquiring e-Commerce advertising exchange HookLogic for $250 million.The sale is expected to close in Q4 2016….

Retailers With Mature Mobile Apps Drive 90% More Conversions

An intuitive mobile app enables retailers to provide consumers with capabilities like instant loading, offline content, push notifications and personalization as a…

Mobile Accounts For 30% Of E-Commerce Transactions

U.S. mobile transactions now account for more than 30% of all e-Commerce transactions, according to a report from Criteo. This total is…

Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015

More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing…

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