Consumer engagement

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content (UGC) to promote “real” beauty and,…

Engage3 And Media Firm McClatchy Launch Digital Personalization Platform

Engage3, a competitive intelligence and consumer engagement platform provider, is collaborating with news media publisher McClatchy to launch a new AI-powered personalization…

James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%

In seeking to further its reach and relevance with its Millennial audiences, online bridal jewelry retailer James Allen partnered with media and…

Cabela’s Seeks Video Feedback To Capture Range Of Customers’ Emotions

Cabela’s has partnered with shopper experience optimization solutions provider InMoment to transform the outdoor brand’s customer engagement strategy. By deploying the InMoment…

Pirch Enhances Showroom Experience With Multi-Function Tablets

Luxury home appliance retailer Pirch has taken customer engagement to a new level by integrating Microsoft Surface Pro 4 tablets into the…

Voice-Controlled Wearables Support Heads-Up Engagement At The Container Store

The Container Store, a retailer that has long embraced an employee-first culture based on real-time interactions, has made customer service and internal…

How To Build Consumer Trust In A ‘Digital Wild West’

In our data-driven and technology focused world, consumers’ digital footprints are becoming increasingly larger, with a growing trail of personal data that’s…

REI #OptOutside Campaign Results Show Power Of Sincerity Plus Engagement

While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted debate on whether it…

How To Reward Engagement: Practical Tactical Options

There’s a lot of buzz among loyalty marketers about recognizing the value of a customer’s engagement with the brand as well as…

Unique Vintage Gains 2,500% ROI Through Loyalty Program And Visual Commerce

Building consumer loyalty is particularly vital for fashion brands, because it can keep consumers coming back to shop whenever new collections come…

Under Armour Installs Phone Charging Kiosks In 12 Locations

Under Armour has installed ChargeItSpot cell phone charging kiosks in all of its 10 Brand House stores and two factory outlets nationwide….

Needle Unveils Advocate-Assisted Shopping Cart At #IRCE15

Needle, a consumer engagement platform provider, unveiled its Advocate-Assisted Shopping Cart capability during the 2015 Internet Retailer Conference and Exhibition (IRCE). As…