Engage3, a competitive intelligence and consumer engagement platform provider, is collaborating with news media publisher McClatchy to launch a new AI-powered personalization solution.
The solution is designed to enable retailers and brands to provide consumers with personalized offers based on their buying intent and past purchasing history. In delivering relevant offers to consumers, retailers and brands can optimize trade and promotion spend.
The platform’s initial rollout and launch is scheduled for Q4 2016 across select McClatchy media territories.
“Millennials now represent a fast growing segment of retail sales and expect offer personalization from businesses,” said Christian Hendricks, VP of Products, Marketing and Innovation at McClatchy, and Chairman of the Local Media Consortium, a nationwide alliance of local media outlets collectively reaching more than 150 million unique visitors each month. “We are excited to partner with the team responsible for inventing price optimization. Together we plan to bring a very innovative solution to market enabling retailers to personalize advertising and promotions, improve trade fund ROI, and pay for ads directly driving sales.”