advertising

Social TV Creates New Engagement Opportunities For Retailers

TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying…

Former Target Exec Joins Adconion Direct

Adconion Direct, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined the company as VP…

MyThings Develops Strategic Partnership With TagMan

Data-driven advertising company myThings is providing customers with complimentary access to the Visual Insights Suite (VIS) marketing analytics dashboard from TagMan as…

IgnitionOne Unveils Google Shopping Solution

More retailers are considering the benefits of Google Shopping Product Listing Ads (PLAs) to maximize product visibility and awareness among search engine…

Best Buy, Lysol and J. C. Penney Voted Most Effective Back-To-School Advertisers

The top back-to-school advertisers of 2012 shifted this year to include more of a variety of companies, according to Ace Metrix, an…

Zappos Unveils Keys To Mobile Success

Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers are consulting their mobile…

Linkable Networks Partners With 24/7 Real Media To Help Retailers Increase Brand Awareness, Build Loyalty

Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced a partnership that will…

Pay-Per-Click Advertising: 3 Strategies to Up the Urgency & Boost Sales

By Matt Lawson, VP of Marketing, Marin Software Every retailer knows that urgency sells. The “one-day sale” or “20% off this week…

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