Advertisement

Former Target Exec Joins Adconion Direct


Adconion Direct
, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined the company as VP of Strategic Development. 

Adconion Direct provides cross-channel digital advertising solutions for more than 2,000 companies worldwide, including Anheuser-Busch and Kellogg’s.

Prior to his new position, Jokinen spent approximately 10 years in business development and digital strategy at Target Corporation. At Adconion Direct, Jokinen will focus on strategic innovation and the retail vertical, helping the company fuel worldwide growth and expansion plans for 2014. The company recently launched an automotive vertical focus and opened offices in Detroit, MI, and Boston, MA. 

Advertisement

“We are pleased to welcome Nathan to Adconion Direct, with his proven success in digital strategy for one of the largest North American retailers, Target,” said Kim Reed Perell, CEO of Adconion Direct. “Nathan possesses tremendous knowledge on advertising and optimization platforms, making him ideal to lead our strategic business development efforts. His expertise in data, media, and technology combined with his deep understanding of retail and CPG make him an incredible addition to our team as we continue to grow using Adconion Direct’s cross channel platform to drive performance for advertisers.”

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: