3 Brands Using Content To Build Connections & Communities During COVID-19
We’re all trying to navigate a new normal…as people and as professionals. I know I’m personally spending more…
Editor's Perspective April 23
Latest In: cross-channel marketing
Three Common Misconceptions On Marketing Data And How To Correct Them
By Sara Skrmetti, Adroit Digital With December fast approaching, retailers are armed with test campaigns, focus group results…
Executive Viewpoints November 17How Data is Influencing Video Ad Creative For Retailers
By Oren Harnevo, CEO of Eyeview Data is driving more innovation than ever before and when it comes…
Executive Viewpoints May 16
Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending
As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…
News February 20Effy Jewelry Taps AgilOne To Personalize Marketing Campaigns
Effy Jewelry, a multichannel jewelry retailer, has implemented solutions from predictive marketing company AgilOne to improve online sales…
News January 23Former Target Exec Joins Adconion Direct
Adconion Direct, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined…
News January 22Investigating The Holiday Email Inbox
By Alicia Fiorletta, Senior Editor As we make our way through the holiday season, it’s evident that retailers…
Executive Viewpoints December 5ShopRoxx Ramps Up Email Efforts To Engage Fashion-Savvy Shoppers
Email has remained a linchpin in retailers’ marketing efforts, even as omnichannel trends and strategies continue to take…
News December 5Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier…
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