Latest In: cross-channel marketing

Site-To-Store Very Convenient – In Theory By Lorna Pappas, Contributing Editor Roughly 80% of merchants believe that empowering…

Oreck Boosts Monthly ROI Nearly 200% With Digital Personalization

Creating a consistent brand experience is key to successful marketing campaigns for multichannel retailers. However, personalization is playing…

Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages

As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become…