More retailers are considering the benefits of Google Shopping Product Listing Ads (PLAs) to maximize product visibility and awareness among search engine users. In fact, as of November 2012, 100,000 retailers were participating in the service, according to a recent article from Retail TouchPoints.
IgnitionOne, a digital marketing solution provider, recently added a Google Shopping feature within its Digital Marketing Suite (DMS). The new solution was designed to empower marketers with the tools and resources to better manage PLAs and track their performance against other advertising channels.
The IgnitionOne DMS platform provides retail marketing teams with a single, fully integrated platform to manage Google Shopping, search, display and Facebook advertising. Organizations also can combine semantic search and bid optimization with cross-channel attribution capabilities, leading to more efficient media budget allocation and improved ROI.
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