advertising channels

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

Mobile Grabs Lion’s Share Of Go-Forward Marketing Dollars

Retail marketers, following the lead of mobile-happy consumers, are definitely showing their love for mobile as a marketing vehicle. Nearly nine in…

IgnitionOne Unveils Google Shopping Solution

More retailers are considering the benefits of Google Shopping Product Listing Ads (PLAs) to maximize product visibility and awareness among search engine…

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