Google Shopping

Google Aims to Make Shopping Online More Natural, Visual

“Natural” was the word of the day at Google’s third annual SearchOn event, where the tech giant unveiled a host of new…

4 Ways Google is Making it Easier to Shop (and Sell)

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that….

Google Takes Window Shopping to the Next Level with Shoppable Street Murals

Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic…

Google Highlights 2021 Trends in Shoppable Digital Magazine

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and more retailers are jumping…

How to Make the Most of Free Google Shopping Listings

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had…

How Online Retail Can Maximize Google Search In Uncertain Times

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and…

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance…