media

How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements….

NYT: Walmart+ Reportedly in Talks With Disney, Comcast, Paramount for Streaming Deal

Walmart has reportedly met with executives from Disney, Comcast and Paramount to discuss including a streaming service with Walmart+ memberships, people familiar…

Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company…

Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series

Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a range of industries. The…

Walmart Renames Media Business, Puts Focus on Building Omnichannel Experiences

Walmart is expanding and revamping its media business, with a new name and a greater emphasis on in-store omnichannel experiences. Walmart Connect,…

By Creating Media Businesses Retailers Can Drive New Revenue Streams

CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital…

Retailers As Media Companies

Back in the day, retailers were retailers and media companies were media companies. Then came the Amazon Media Group and over the…

Mood Media Integrates Digital Signage Software With Samsung

Mood Media, an in‐store media and marketing solutions provider, has made its digital signage software, dubbed MVision, available on the Samsung SMART…

IgnitionOne Unveils Google Shopping Solution

More retailers are considering the benefits of Google Shopping Product Listing Ads (PLAs) to maximize product visibility and awareness among search engine…

Best Practices For Harnessing The Power Of Video Marketing

As cutting-edge retailers consider various strategies for educating and engaging online shoppers, they are recognizing the success of video streaming sites such…

Sears Engages Online Customers With New Social CRM Tools

Focused on optimizing the online experience around its brands, Sears Holdings has taken a big step to engage customers in a meaningful…

Personalized Gift Card  Platform Promises To Raise Redemption Rates

Promotional gift cards have had significant appeal to retailers looking to attract new consumers, but one of the major shortcomings about the…

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