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WWD: Sephora CEO Leaving After Less Than Two Years

Martin Brok, CEO and President of Sephora, is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton, Sephora’s parent company. According to an internal release obtained by WWD, Brok’s departure is “due to a divergence of views.”

Brok, who took the CEO job in September 2020, is a retail and brand veteran with more than 30 years’ experience, most recently as President of EMEA for Starbucks. Prior to that position Brok spent more than eight years at Nike, eventually serving as its VP, Global Product and Merchandising Operations and Analytics.

During Brok’s tenure, Sephora has deployed new technology and services as well as expanding its partnership with Kohl’s:

  • Sephora launched same-day delivery in partnership with Delivery Solutions in November 2021;
  • In February 2022, Kohl’s and Sephora revealed plans to add 400 Sephora shop-in-shops to reach their goal of 850 locations by 2023; and
  • Sephora USA announced plans to deploy the Freedom Pay mobile POS solution in 500 stores in March 2022.

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