Smarter Remarketer Taps Michael Osborne As New President

Michael OsborneSmarter Remarketer, a provider of customer intelligence for multi-channel retailers, named Michael Osborne as its new President. Prior to joining Smarter Remarketer, Osborne served as the Chief Revenue Officer at Bazaarvoice and helped lead the company through its initial public offering in 2012. In his new role, Osborne will oversee and assist in company development, strategy and growth. He will report directly to Howard Bated, Chairman and CEO of Smarter Remarketer.

“Our board of directors and I are honored to have Osborne join the Smarter Remarketer leadership team in such an important role,” said Howard Bates, CEO of Smarter Remarketer. “We believe he will have a tremendous positive impact on the success of the company. With his more than 16 years of successful experience in high growth SaaS-based marketing technology companies, all of which serve similar customers to ours, he is an excellent addition.”

Osborne spent nearly seven years at Bazaarvoice, helping grow its annual sales from $1 million to more than $130 million. He helped oversee the growth of its sales force to 120 members and assisted in establishing multiple international offices. Prior to joining Baazarvoice, Osborne built and managed the client services team at Coremetrics, achieving a near 100% enterprise client renewal rate.


“Joining Smarter Remarketer is truly thrilling,” said Osborne. “Beyond the innovative technology, I love the passion Smarter Remarketer has and they aren’t alone. Smarter Remarketer customers share that passion and excitement. The company is a true industry innovator and their raving customer base knows it.”

Osborne’s hiring follows Smarter Remarketer securing $7 million in venture funding provided by Battery Ventures and another $7 million in venture debt financing from City National Bank earlier this year.

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