Customer intelligence and marketing automation provider Smarter Remarketer has appointed former Oracle exec Barry Clark to EVP of Sales and Marketing. Clark most recently served as the Group VP of Global Retail Sales at Oracle, where he led a team of more than 300 sales and sales support professionals, as well as industry consultants.
Prior to joining Oracle, Clark served as the SVP of Global Sales at Art Technology Group, where he helped secure the company’s acquisition by Oracle for $1 billion. After the acquisition was finalized, Clark was retained by Oracle, where he managed the company’s salesforce integration of Endeca Technologies. His role expanded to include all of Oracle’s global retail sales and related product offerings.
“As our company’s growth continues to push us deeper and wider into omnichannel solutions, Barry’s proven leadership and retail vision for how the marketing ecosystem works together to create scalable opportunities will be indispensable,” said Howard Bates, President and CEO of Smarter Remarketer. “Barry is a trusted partner who I have personally worked with in the past and I am extremely excited that the opportunity with Smarter Remarketer aligned with his professional goals.”
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Clark was hired several months after Smarter Remarketer secured $7 million in a financing round led by Battery Ventures in February 2014.
