Guess has introduced Guess Again, a new product recycling program for U.S. online customers. The retailer already offers an in-store recycling program, in partnership with Homeboy Threads, that allows customers to bring in five or more items of any brand to U.S. and Canada Guess stores and receive discounts on their next full-price qualifying purchase.
To participate in the new online program, which is operated by SuperCircle, customers can request a shipping label through the Guess website and send in worn clothing items from any brand. SuperCircle manages the tech interface and the collection, sortation, processing and disassembly of the products before forwarding them to fiber-specific textile recycling partners. Customers are rewarded with Guess credits for their responsible recycling.
“Our partnership with SuperCircle represents another strong step toward our Action Guess commitment to develop more circular business models,” said Carlos Alberini, CEO of Guess? Inc. in a statement.
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