Advertisement

Think You Can’t Recycle That Old Clothing? Guess Again.

Image courtesy Guess

Guess has introduced Guess Again, a new product recycling program for U.S. online customers. The retailer already offers an in-store recycling program, in partnership with Homeboy Threads, that allows customers to bring in five or more items of any brand to U.S. and Canada Guess stores and receive discounts on their next full-price qualifying purchase.

To participate in the new online program, which is operated by SuperCircle, customers can request a shipping label through the Guess website and send in worn clothing items from any brand. SuperCircle manages the tech interface and the collection, sortation, processing and disassembly of the products before forwarding them to fiber-specific textile recycling partners. Customers are rewarded with Guess credits for their responsible recycling.

“Our partnership with SuperCircle represents another strong step toward our Action Guess commitment to develop more circular business models,” said Carlos Alberini, CEO of Guess? Inc. in a statement.

Advertisement

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: