Advertisement

TechStyle Fashion Group Selects Marketing Analytics Solution

1-TechStyleTechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier.

The retailer will use Visual IQ’s IQ Intelligence Suite to measure the true impact of its marketing efforts and identify the touch points that are the most effective across the customer journey. The technology provides a data-driven and holistic approach for measuring, predicting and improving marketing’s impact on sales, revenue and other desired business outcomes. TechStyle will be able to measure and optimize its entire cross-channel, cross-brand and cross-region media mix to drive strategic business goals.

“Understanding cross-channel media performance is critical for supporting a sophisticated omnichannel marketing strategy,” said Laura Joukovski, SVP of Media at TechStyle in a statement. “We selected Visual IQ because its technology supported our unique business needs and it has the ability to evaluate the performance of all of our offline and online media, including Facebook.”

Advertisement

Featured Experience

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: