TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier.
The retailer will use Visual IQ’s IQ Intelligence Suite to measure the true impact of its marketing efforts and identify the touch points that are the most effective across the customer journey. The technology provides a data-driven and holistic approach for measuring, predicting and improving marketing’s impact on sales, revenue and other desired business outcomes. TechStyle will be able to measure and optimize its entire cross-channel, cross-brand and cross-region media mix to drive strategic business goals.
“Understanding cross-channel media performance is critical for supporting a sophisticated omnichannel marketing strategy,” said Laura Joukovski, SVP of Media at TechStyle in a statement. “We selected Visual IQ because its technology supported our unique business needs and it has the ability to evaluate the performance of all of our offline and online media, including Facebook.”