Fabletics has launched the gStore SaaS retail solution from GreyOrange in 74 of its 100+ stores, giving managers and associates a real-time picture of where inventory is located virtually anywhere within the store. The gStore app’s integrated analytics, powered by overhead and handheld RFID readers, can identify items abandoned in dressing rooms, placed in the wrong section or simply running low on the sales floor. When this happens, intelligent workforce tasking alerts are sent to store associates via smartphone, complete with guided pathways for replenishment.
In the stores where the solution has been deployed, Fabletics has achieved 95% to 97% fill rates, completely eliminated manual cycle counts and boosted per-location sales by up to 20%. Fabletics is adding the solution to 20 locations per month, and in the next phase, GreyOrange will work with the retailer to enable more efficient store-to-store transfers through gStore, helping ensure each item is positioned in the location where it’s most likely to sell.
“With our previous solution, we could only see what had been sold,” said Ron Harries, SVP and Head of Retail at Fabletics in a statement. “Now we can track where items are located in real time — and act on that information. Our teams instantly know what inventory is missing, and where, so we always have the appropriate stock in the right place to generate the most sales.”
In February 2025 Fabletics deployed supply chain planning solutions from Blue Yonder chainwide.
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