Samsung And SAP Unveil Enterprise Mobile Solutions For Retail

SamsungSAPSamsung Electronics and SAP are collaborating to deliver enterprise mobility solutions for the retail, oil and gas, healthcare and financial industries. The companies made the announcement at the SAP TechEd && d-code conference, which was held November 11 to 13 in Berlin.

With the new partnership, SAP’s Mobile Platform will be integrated into hardware from Samsung. As a result, developers will be able to build solutions for Samsung mobile devices and wearables more easily, as well as leverage joint cloud solutions based on the SAP HANA Cloud Platform mobile services.

For the retail industry, the new solutions will be designed to provide store operators with access to inventory and product availability data via Samsung mobile devices, wearables and large format displays. Retail sales associates will be able to access customer data and use the SAP Precision Marketing solution to inform and influence consumers while they’re shopping. The technology also will enable associates to handle other critical tasks such as looking up product information and implementing mobile payments on the store floor using Samsung mobile devices and wearables.


“Increasingly, our customers are away from the desk and require a fundamentally new way to interact with the enterprise applications to align with how they work today,” said Steve Lucas, President of the Platform Solutions Group at SAP. “The applications that match the current trends in mobility must work to create a seamless experience as the work modality embraces mobile devices, wearables, Internet of Things and other alternative forms of mobile computing. Through our partnership with Samsung, we are working on plans to offer a premium mobile enterprise experience for customers.”

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