Advertisement

Rookie USA Deploys Tensator Virtual Assistant, Next-Generation Digital Signage

Rookie USA, a children’s sports concept store, recently added a life-sized, HD-projected virtual assistant in the image of professional basketball player Carmelo Anthony in its Manhattan flagship location. The Tensator Virtual Assistant from Tensator, a U.K.-based queue management solutions provider combines HD projection and audio-visual technology designed to deliver a “wow” factor to the customer experience.

Virtual Carmelo Anthony explains and invites shoppers to experience the many high-tech shopping features offered throughout the Rookie USA concept store. These features include an iPad bar, Virtual Basketball Court, and interactive touchscreens and kiosks. Customers can scan QR codes with the Virtual Carmelo Anthony to gain exclusive information and deals on Rookie USA brands. The life-like digital signage introduces the complete Melo line of Carmelo-themed sports apparel; offers in-store advice and guidance; describes the Rookie USA loyalty program ― and also shares basketball tips.

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: