Mattress retailer Purple is partnering with Sleep Country Canada to bring its products to all 280 of the retailer’s stores across Canada. The expansion marks the first time Purple products will be available for purchase in physical retail locations outside of the U.S.
The digitally native brand’s international expansion comes on the heels of record Q2 sales numbers and expansion of its U.S. manufacturing with the opening of a new facility in Georgia. Purple will leverage its long-term partnership with Leggett & Platt to continue to scale efficiencies in sourcing as well as assembly in support of its expansion to Canada.
“As Canada’s leading mattress retailer, Sleep Country Canada is the perfect partner to expand our international footprint and help even more people around the globe achieve a better night’s sleep,” said Joe Megibow, CEO of Purple in a statement. “In this moment when people are looking for comfort solutions at home, we’re eager to share the magic of the Purple Grid with both current and new customers in Canada.”
In addition to stocking Purple’s flagship products, Sleep Country Canada will launch a mattress that will be exclusive to the Canadian market, the Purple Plus Mattress.