Purple

CFO Survey: 51% of Retailers Plan to Raise Prices (Slightly) in 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half (51%) of retailers are planning…

Purple Appoints Marketing Veteran as CMO

Purple Innovation, the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni,…

Purple Shares Ascend Following Coliseum Capital Management Acquisition Bid

Purple Innovation has confirmed that investment firm Coliseum Capital Management made an unsolicited, non-binding proposal to acquire all outstanding capital stock of…

Purple Names Supply Chain Veteran as COO

Purple has appointed supply chain veteran Eric Haynor as its COO, effective June 6, 2022. In this role, Haynor will guide future…

Purple Ventures North of the Border with Sleep Country Canada

Mattress retailer Purple is partnering with Sleep Country Canada to bring its products to all 280 of the retailer’s stores across Canada….

RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6th annual Retail Innovation…

Purple Accelerates Exposure Via Affiliate Network Of 150,000 Publishers And Brands

While Purple continues to expand its DTC operation into new channels, it also has sought to build up an often-overlooked marketing strategy…

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