dtc

After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

At a time when renowned athleisure brands like Lululemon are struggling, Vuori is continuing to ride a rocket ship to growth. Last…

A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

The direct-to-consumer (DTC) brand landscape continues to evolve, with the gap between winners and losers widening. The earnings results for Allbirds and…

L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program

MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC)…

Levi’s to Cut 10% to 15% of Corporate Workforce in First Phase of New Productivity Initiative

As Michelle Gass readies to formally take the reins on Jan. 29, Levi Strauss & Co. has announced a “multi-year global productivity…

Eli Lilly Launches DTC Platform Offering Direct Access and Home Delivery for Some of its Drugs

One of the largest pharmaceutical companies in the world, Eli Lilly, is going DTC with the launch of the new LillyDirect platform,…

UPDATE: Hello Bello Acquired Out of Bankruptcy by Hildred Capital Management

Editor’s note 12/20/23: Hello Bello has officially been acquired by private equity firm Hildred Capital Management after it voluntarily filed for bankruptcy…

True Religion Beats Opening Projections for New Store by 67.9%

In the latest chapter of its incredible comeback story, True Religion is reinvesting in branded brick-and-mortar. The global lifestyle apparel and accessories…

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on ecommerce innovation. But in…

Why DTC Brands are Evolving from Disruptors into Omnichannel Players

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about…

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and…

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis…

How DTC Brand Boll & Branch is Getting Comfortable in Brick-and-Mortar

There’s a special type of brand interaction that can only take place in stores. The ability to touch and interact with products…

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