Latest In: dtc

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CFO Survey: 51% of Retailers Plan to Raise Prices (Slightly) in 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half (51%)…

Features February 27
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Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. After…

Executive Viewpoints February 15
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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Only a few short years ago, all you heard from marketers was how linear TV was dead. How…

Executive Viewpoints October 24
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Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Victoria’s Secret revealed during its Oct. 13 Investors’ Day presentation that it will attempt to reach $7.3 billion…

News October 14
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DTC Brands Forge Unique Paths to Growth

DTC Brands Forge Unique Paths to Growth

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so…

Features October 13
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Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix

Health and hygiene brand Essity has completed its acquisition of Knix, a digitally native intimates brand,  for $320…

News September 28
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The front exterior of the Parachute store in Scottsdale, Arizona.

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price…

Features August 11
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Signet Jewelers Acquires Blue Nile to Reach Younger, More Ethnically Diverse Shoppers

Signet Jewelers will acquire ecommerce jewelry retailer Blue Nile for $360 million in an all-cash transaction. The deal…

News August 9
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The store experience for Brilliant Earth is designed to make shoppers feel at home. The interior of the Scottsdale, Arizona, location, with a jewelry display case and table with chairs.

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if…

Features August 3
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