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PGA TOUR Superstore Implements New SAP Data Solution

Golf equipment and apparel retailer PGA TOUR Superstore has chosen SAP Customer Activity Repository, a new retail data repository application powered by the SAP HANA computing platform, to streamline customer, sales and inventory information.

“To present our brand to a growing base of digital natives and active sports enthusiasts, providing information right now is a key differentiator,” said Stephen McDonnold, CIO of PGA TOUR Superstore. “Utilizing SAP Customer Activity Repository and SAP HANA will allow us to provide instantaneous inventory availability, targeted promotions and cross-channel fulfillment to our on-the-go consumers.”

Customer Activity Repository offers a number of features including real-time visibility into consumer sales data and a consolidated data pool for all customer transactions across channels.

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SAP announced the release of the data solution at the 2013 SAP Retail Forum North America. General availability of SAP Customer Activity Repository is planned for Q1 2014, according to a company press release.

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