PGA TOUR Superstore Implements New SAP Data Solution

Golf equipment and apparel retailer PGA TOUR Superstore has chosen SAP Customer Activity Repository, a new retail data repository application powered by the SAP HANA computing platform, to streamline customer, sales and inventory information.

“To present our brand to a growing base of digital natives and active sports enthusiasts, providing information right now is a key differentiator,” said Stephen McDonnold, CIO of PGA TOUR Superstore. “Utilizing SAP Customer Activity Repository and SAP HANA will allow us to provide instantaneous inventory availability, targeted promotions and cross-channel fulfillment to our on-the-go consumers.”

Customer Activity Repository offers a number of features including real-time visibility into consumer sales data and a consolidated data pool for all customer transactions across channels.


SAP announced the release of the data solution at the 2013 SAP Retail Forum North America. General availability of SAP Customer Activity Repository is planned for Q1 2014, according to a company press release.

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