PGA Tour Superstore, a golf and tennis retailer, has selected the JDA Commerce Suite to update its e-Commerce web site while integrating online and in-store operations.
The PGA Tour Superstore’s e-Commerce operations will now offer:
- Integrated call center and order management capabilities;
- A customer loyalty program that extends across channels;
- Enhanced merchandising and content management tools;
- Visual web site management capabilities; and
Updated promotional and personalization features.
“Our goal is to establish a world-class web site and e-Commerce operation that accelerates business growth, leverages the PGA Tour brand and delivers the same quality and expertise that our customers appreciate in our stores,” said Dick Sullivan, President and CEO of PGA Tour Superstore, in a JDA press release.
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Additionally, by visiting the web site (www.pgasuperstore.com), shoppers have access to a new store locator, and can view store-level inventory. The site also offers information about in-store services such as custom club and ball fitting, as well as practice/lesson services for both golf and tennis.
