Hy-Vee Partners with Uber Eats to Offer Deliveries from 260 Stores

Photo courtesy Uber

Midwestern supermarket retailer Hy-Vee has partnered with Uber to add delivery services from 260 of its grocery and liquor storefronts. The two companies are spotlighting their new deal with a sweepstakes offering tickets to the 2023 NFL Kickoff on Sept. 7, 2023.

“Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win-for both parties,” said Aaron Wiese, President of Hy-Vee in a statement. “As we expand our offerings, we want to be where our customers are comfortable placing an online order.”

The NFL sweepstakes marks both the new Hy-Vee deal and Uber Eats’ third year as the official on-demand food delivery partner for the league. Consumers ordering from Hy-Vee locations will receive 50% off their first order of $50 or more (up to $40) and the chance to enter the sweepstakes. Uber couriers also will be eligible to enter the contest.

Hy-Vee operates stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.


“Hy-Vee is a beloved hometown brand and we’re thrilled to welcome them onto Uber Eats,” said Christian Freese, Head of Grocery and New Verticals across the U.S. and Canada for Uber in a statement. “Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest.”

Over the past year, Uber Eats has added retailers in multiple verticals to its distribution network, including:

  • Office Depot partnered with Uber Eats for deliveries from 900+ stores in August 2022;
  • Meijer added Uber Eats services at nearly 250 of its locations across the Midwest in December 2022; and
  • Uber partnered with PetSmart for deliveries from 1,600 of its stores in April 2023.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: