Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features a real-time feed of recommendations that can be embedded on a brand’s website, Facebook page and other online assets to leverage advocates’ social recommendations.

By adapting a real-time advocate feed, GoRecommend amplifies positive recommendations through Facebook, Twitter and email, effectively allowing a brand to connect its customers’ positive experiences to the social graph. Combined with GoRecommend’s existing capabilities, the new functionality allows brands to further extend their customer relationships and build out a measurable base of active brand advocates.

GoRecommend offers customers the ability to identify the characteristics that help amplify their in-store or purchase experiences. The solution then builds active brand recommendations that are unique to advocates’ experiences based on location, events, products or store personnel.


“Using the GoRecommend solution, our clients have generated more than 1 million positive recommendations resulting in over 110 million total impressions on sites like Facebook and Twitter,” said Dr. Gary Edwards, Chief Customer Officer at Empathica, in a press release. “The addition of the real-time advocate feed is a significant enhancement, giving GoRecommend the ability to deliver even greater advocacy benefits for our clients.”

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