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RICE23: Netflix Insights Exec — ‘The Heart of Innovation is Understanding Humans’

Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that focus on having a…

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

TikTok Taps Pro Sports for New Marketing Chief

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia…

Amazon Takes Legal Action Against 10,000+ Fake Review Facebook Groups

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups that try…

Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores…

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already happening on its platform….

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms

Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the streaming, social buying and…

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers —…

Walmart to Host First-Ever Shoppable Livestream on Twitter

Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans to make livestreaming history…

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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