brand advocates

How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the…

Customer Engagement: It’s About The Journey, Not Just The Destination

When you think of companies getting customer engagement right, you probably think of those rare moments where a company gets a headline…

To Empower Your Loyalty Program, Turn Members Into Brand Advocates

When was the last time you actually felt rewarded by a retail loyalty program? When was the last time you received an…

Communities Influence The Next Wave Of Customer Engagement Strategies

As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight of the goal to…

New Balance Improves Product Training To Drive Associate Advocacy

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products….

Needle And TurnTo Partner To Speed Answers To Customer Questions

As part of a new partnership, Needle will now respond to customer questions through the Social Q&A platform from TurnTo Networks. Needle…

Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features…

Retail TouchPoints Top 20 Articles of 2011: Mobile & Social, Retailer Case Studies Receive Most Views

As 2011 comes to an end, Retail TouchPoints would like to share insights into the top 20 most viewed articles this year….

J. Hilburn Drives $250,000 In New Sales With Social Referral Program

Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a…