Empathica

Retail Customer Experience Trends Update

Customer experiences are the backbone of successful retail. Today’s consumers are hungry for experiences that rise above the noise of the marketplace…

TouchPoints TV at #NRF13: Bruce Warren, Empathica

Bruce Warren, Empathica Warren talked about the “challenged economy” affecting retailers’ strategies today. He noted a blurring between the lines of…

TouchPoints TV at #NRF13: Gary Edwards, Empathica

Gary Edwards, Empathica Edwards noted that “it’s been a tough year for retailers” regarding consumer perceptions. “We see more and more…

7 Companies Highlight NRF Announcements In RTP Solution Spotlights

During the NRF BIG Show this year, solution providers are focusing their announcements and introductions on a variety of key industry trends,…

Social Media In The Retail Space

Consumer technology is forever changing the shape of the retail marketplace and forcing retailers to consider how they can better serve shoppers…

New Research Spotlights Opportunities For Big Box Retailers

Big box retailers such as Kmart, Target and Walmart strive to provide a “one-stop shop” for today’s time-starved and deal-oriented consumers. With…

Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features…

Smashburger Optimizes The Customer Experience Across Locations

A top challenge for large retail chains and restaurant franchises is ensuring a consistent, enjoyable experience across all locations. Unified customer service,…

Social And Mobile Come To The Forefront Of Customer Experience Management

Customers can formulate their purchasing decisions long before coming in direct contact with a brand by researching feedback from friends and followers…

Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For Innovative Retailers

The following article is Part I of a two-part series covering Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For…