TouchPoints TV at #NRF13: Bruce Warren, Empathica

Bruce Warren, Empathica

Warren talked about the “challenged economy” affecting retailers’ strategies today. He noted a blurring between the lines of operations and marketing and said that social media is playing a greater role. Regarding showrooming, Warren said retailers should take advantage of the “natural advantages” of the in-store experience.

Episode Notes:

Empathica: Website • Twitter
Debbie Hauss: Twitter

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