TouchPoints TV at #NRF13: Gary Edwards, Empathica

Gary Edwards, Empathica

Edwards noted that “it’s been a tough year for retailers” regarding consumer perceptions. “We see more and more that the focus has to be on the experience…create the emotional memory.” To stand out you have to figure out the unique elements you can offer in the customer journey, then measure and manage those elements.

Episode Notes:

Empathica: Website • Twitter
Debbie Hauss: Twitter

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