Ebay, which has been quick to deploy AI-powered chatbots as well as conversational and interactive agents, has taken the next step by using agentic AI to deliver real-time, hyper-personalized product picks to customers. The new Ebay shopping agent, currently available to a small percentage of U.S. customers, will become available to other users on a rolling basis.
The shopping agent will show up at any point in the buying journey, either by reacting to a shopper’s request or through predictive messaging on the page the shopper is visiting, and provide guidance based on the shopper’s buying preferences.
“With almost 30 years of experience serving our customers and backed by our vast technology infrastructure, Ebay is uniquely positioned to fuel AI-driven personalization and automation,” said Mazen Rawashdeh, CTO at Ebay in a statement. “These agentic AI advancements help us to better serve our customers with efficiency and a deep understanding of their needs.”
All Ebay AI-powered features are developed in collaboration with the platform’s Responsible AI team to help ensure they align with values of safety, fairness, transparency and accountability.
Advertisement
In January 2025 Ebay, Instacart and DoorDash agreed to participate in a testing period for OpenAI’s agentic tool Operator, and major payment players including Visa, Mastercard and PayPal introduced agentic AI integrations earlier this month. Ebay rival Etsy also deployed its own AI offerings in April 2025 to create more personalized shopping experiences for its users.
