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Bizerba Integrates Digimarc Barcode Into Retail Labels

0adigimarc grayPackage weighing, slicing and labeling technology provider Bizerba has integrated Digimarc Barcode into its retail scale labels. The technology integration is designed to increase productivity at checkout, reduce barcode swapping and improve customer engagement.

Users can apply the Digimarc Barcode across an entire printed label, including in the background of text areas, considerably lessening the potential for fraud from label swapping. For example, barcodes can be incorporated into deli or bakery labels without taking up space as traditional barcodes do.

Digimarc Barcodes support GS1 application identifiers such as price, weight and sell-by date, commonly used with variable measure fresh food items such as meat, cheese, seafood and prepared foods.

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The barcodes replace DataBar codes, enabling retailers to transition to GS1 Application Identifiers without disrupting label designs or using additional label media. The barcodes’ space efficiency is designed to help retailers save money on label media costs, because they require less label printer paper.

Customers also can scan the labels with smartphones to access a wide range of content, such as cooking instructions, nutritional information and in-store coupons.

Digimarc Barcodes will be available as an optional feature for Bizerba KH, KH II, XC and MC class system scales sold in North America.

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